Francesca Romana Perazzelli was born in Montenero di Bisaccia, Molise, Italy and moved to Rome in 1999, were she attended Anthropology courses at the University “La Sapienza” and, later on, courses of Fashion Design at the “European Institute of Design” (Istituto Europeo di Design – IED).

In 2006 she has received the Academic Diploma in Fashion Design. Shortly afterwards, she was employed as fashion designer by Laltramoda spa, a young medium-size company based in Rome styling and producing woman’s collections and accessories.

In 2010 she moved to Cape Town, where she continued working remotely at several woman’s collections in collaboration with the previous Creative Director of the Style Office of Laltramoda.

Cape Town has rapidly become a wonderful training ground for Francesca’s passion for related skill areas where she has met and collaborated with talented photographers, artists and designers. In 2013 she started up INSIDE OUT, a project for creating a range of large shopper bags that are made entirely by hand, where each piece is unique in shape, design and taste.